SUNDAY GLAM
Branding & Corporate Identity
Year: 2022
Creative Direction, Corporate Identity, Camera & Production: Malena Heldmann
Sound Design: Nico Hildisch
Client: GEORGE
An exuberant atmosphere, celebrating, attending evening events, or simply meeting up for dinner with your best friends is a long way off in times of the pandemic. The campaign video Sunday Glam seeks to introduce the clothing brand GEORGE into the market as a brand that brings back a piece of dolce vita during the crisis. It celebrates the fact: Life goes on!