MALENA.STUDIO


CREATIVE DIRECTION
   Noisy Buffer
   Bold

   Nocturnal Mysteries
   Pijiu
   Sunday Glam
   Witness
   Love
   Radical Feelings
   Fears Music
    
PHOTOGRAPHY
   People
   Street Photograhy
   Landscape
   Under Water
   Fashion
   3D


ART AND DESIGN

ABOUT






BOLD
Branding & Corporate Identity

Year: 2024
Creative Direction & Brand Design: Malena Heldmann
Client: BOLD
BOLD helps you transform your everyday money decisions into actionable steps toward your dream life—because managing your money should be about building a future, not stressing about it. By connecting financial decisions to personal aspirations, BOLD  transforms fantasies into actionable milestones.
The brand identity infuses a vibrant, youthful, and empowering spirit into financial planning, standing out in the crowded FinTech space.