BOLD
Branding & Corporate Identity
Year: 2024
Creative Direction & Brand Design: Malena Heldmann
Client: BOLDBOLD helps you transform your everyday money decisions into actionable steps toward your dream life—because managing your money should be about building a future, not stressing about it. By connecting financial decisions to personal aspirations, BOLD transforms fantasies into actionable milestones.
The brand identity infuses a vibrant, youthful, and empowering spirit into financial planning, standing out in the crowded FinTech space.